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Retail Conference 2017

What goes into delivering 11 individual events over 7 venues and 10 separate event spaces in just 6 days? Military style logistics coordination, copious coffee consumption, a couple of all-nighters and planning, planning, planning. The result? Event Magic at its best.

Working with dream partner, International Productions for the conference extravaganza; that had up to 800 guests at any given time. Sessions featured custom designed and built TV Studio set, 2 plenaries, 5 awards events, a welcome cocktail function as well as a gala dinner finale. Not to mention the theatrics, live performances from the likes of Guy Sebastian and celebrities guest speakers such as Barry Humphries.

For a such extraordinary event, we needed an equally extraordinary team; we had over 50 AV staff and 130 crew movements to coordinate and manage. This ensured the success of the event, so we could deliver on time and on budget.

Using Barco HDX W20 Flex, Barco E2 4K Screen Management System, Chamsys Lighting Systems, DB Technologies DVA Line Array Speaker and Allen & Health iLive Consoles.

Date

2017

Location

International Convention Centre, Hyatt Regency, Australia Technology Park, Dolton House and more

Team

Sydney

Partner

International Productions

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Jayson De Abreu, Director, Austage Events

Jayson De Abreu

Director

Jayson has been in the Audio-Visual Industry for over 20 years. Throughout Australia and across the Asia Pacific Region, there are not many premier venues that he has not worked in.

Starting as a junior technician in the first Austage warehouse on Mitchell Road Jayson has had the pleasure of witnessing and contributing to the Austage Events business as it grew from its early beginnings, to the national brand it is today. Jayson has literally lived and breathed live events for most of his life. Having been raised in and around the theatre industry as a child, watching his parents Joe and Colleen work across all the theatres in Sydney. From his family’s deep history in theatre and audio-visual events, Jayson has seen the technology shift from the days of Slide Projection and Graphic Sets through to the Ultra High Definition realm of projection and mapping we find ourselves in today. Supported by excellent teams of technicians (his brothers in arms) in each office across Australia, Jayson has the rewarding job of working with Australia’s leading minds in the Event Industry.

He is grateful and proud of the diligent work achieved by all Austage Events employees, maintaining the high standards set by his mentor and father Joe De Abreu. Jayson passionately supports Chelsea Football Club and loves his Holden V8s.