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Asics “I Move Me” Launch featuring Novak Djokovic

To kick off 2018, we got to work (and play) providing all technical production for the launch of Asics’ “I Move Me” campaign featuring Novak Djokovic, a global Tennis star.

Working with Light Year Productions and their tech partner, Exposure, we created a fully interactive tennis court in a secret Melbourne basement. Showcasing real training drills Djokovic would do in preparation for the 2018 Australia Open.

To replicate a tennis court, we built a custom covered stage with additional flats along the wall to create the play area. With the correct surface constructed, the image from 8 projectors were blended to achieve a seamless projection, encompassing the floor and wall.

Minimising shadows and keeping the image looking crisp was paramount with guests running, jumping and simulating tennis moves on the surface. It was an interesting challenge, not least with the tight pre-production time that we worked with, but with 8 short throw projectors and a Christie Spyder seamlessly blending the image, we thought the end result was pretty special.

Some simple room lighting added to the ambience but we were mindful not to take anything away from the hero: the tennis court. General lighting was also fitted for the media who turned out to interview Djokovic.

As always, we would like to thank our amazing client, Light Year Productions. Not to mention Exposure, who created the content, as well as Alt/Shift PR agency. And finally, the people whose dream we made a reality, Asics.

Using Christie Spyder, Panasonic projection, 038:1 Panasonic lens, Soundscraft Si, JBL PRX audio and Proshop Hercules.

Date

2018

Location

Melbourne

Team

Melbourne

Client

Light Year Productions

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Jayson De Abreu, Director, Austage Events

Jayson De Abreu

Director

Jayson has been in the Audio-Visual Industry for over 20 years. Throughout Australia and across the Asia Pacific Region, there are not many premier venues that he has not worked in.

Starting as a junior technician in the first Austage warehouse on Mitchell Road Jayson has had the pleasure of witnessing and contributing to the Austage Events business as it grew from its early beginnings, to the national brand it is today. Jayson has literally lived and breathed live events for most of his life. Having been raised in and around the theatre industry as a child, watching his parents Joe and Colleen work across all the theatres in Sydney. From his family’s deep history in theatre and audio-visual events, Jayson has seen the technology shift from the days of Slide Projection and Graphic Sets through to the Ultra High Definition realm of projection and mapping we find ourselves in today. Supported by excellent teams of technicians (his brothers in arms) in each office across Australia, Jayson has the rewarding job of working with Australia’s leading minds in the Event Industry.

He is grateful and proud of the diligent work achieved by all Austage Events employees, maintaining the high standards set by his mentor and father Joe De Abreu. Jayson passionately supports Chelsea Football Club and loves his Holden V8s.